The assignment was to create a window concept for the technology brand Apple for their store in London’s Regent Street. It needed to blend seamlessly to the brand sharing its core values and aesthetics as well as introducing the sustainability factors that Apple wants to convey, all of this to showcase the new product: the iPad PRO.

That’s why I decided to create two proposals, the first one based on the original Apple colors and made out of cardboard from discarded apple packaging and colores acrylic volumes that serve as shelves for the iPads.

The second one, tapping more into the technological aspect of the brand, was a display focused on the apple logo and accompanied by modern eco-resin pedestals were the iPads rested or hanged from.