During the Visual Merchandising & Window Display course by Twenty2Lab we were assigned to create a window display concept for the fragrance brand Diptyque.

The concept is based on the core values and aesthetic of the brand, focusing on creating a display that feels luxurious, elegant and present. I developed a concept taking inspiration from the way fragrances and perfumes were made and decided to create an apothecary, highlighting the products and the materials used to create them.

There were two windows of the same dimensions and I decided to create a scene with both of them, the left one showing the aphotecary bodega and the right one the apothecary’s table were the fragrances were made, we also relied heavily on florals to create a magical an ethereal look.